Create a dedicated email id (avoid going for multiple ids) where they can send in all of their affiliate related queries. If possible, dedicate a particular team member or a couple of members (as required) who can be held accountable to handle them timely and smartly. However, the result often turns out to be worse than planned without proper presentation and integration since new employees take a long time to achieve optimal productivity.

Build up communication channels so affiliates understand whom to reach and where to notify your company for any affiliate-related issues. Furthermore, affiliate onboarding is critical to the entire success of your affiliate program, particularly affiliate loyalty, which directly boosts affiliate revenue. Year after year, studies by AffStat Report and Affiliate Benchmarks confirm that around 20% of affiliates use affiliate onboarding affiliate program directories to find new affiliate programs to join. Do not miss this opportunity and submit your affiliate program’s information to those directories that are best-optimized for your niche. Identify the affiliates who make your direct competitors successful (as well as the prominent affiliates in your niche), and then reach out to them with compelling reasons to join your affiliate program.

Strategies for successful affiliate onboarding

To ensure you can reward partners on this specific variable, you’d need to pass back the data parameter on whether the shopper chose delivery or click-and-collect. You could then set up your commission rates to reflect each structure accordingly. As we all know, data passes like this always need to conform to data laws and regulations and your region(s).

  • The beauty of affiliate marketing is it allows you to measure your engagement and return on investment quickly.
  • Remember that while numbers are important, engagement, rapport, authority, and page views should also factor into your decision-making.
  • Creating an affiliate marketing strategy will help your eCommerce brand to reach new customers within your target audience and maximize conversions.
  • This is essential in understanding the needs and habits of your customers.
  • You can also create bespoke programs that reward partners for driving app downloads.

From your point of view, the sales team is very skilled at identifying some of the challenges and roadblocks that may have led to the customer coming to sign-up with your company. In this post, I wanted to share with you these five strategies to use on new customer onboarding calls to help you get off on the right foot with your new customer and create that initial value. Yet many brands miss the opportunity to dive in deeper and look at regional events and holidays that may provide great sales opportunities in specific markets. Examples include state-only or country-specific public holidays, or local physical events such as a festival. Onboarding doesn’t end once your new employees have filled out their paperwork, met the team and completed training. It’s an ongoing process that requires weekly, monthly or quarterly check-ins.

Building your partner onboarding flow

By improving your onboarding process, you can set your affiliates up for success, increasing your own revenue in the process. This aspect is often overlooked, but it’s essential to an effective program. Automating your affiliate program tasks is new but a very effective affiliate marketing strategy. You can add chatbots for 24/7 customer service, shorten the URL to hide the affiliate’s ID, and also track each of your affiliate’s progress.

Five proven strategies for affiliate onboarding

A popular choice, loyalty partners are large publisher partners and communities whose primary business is partnership. B2B partnerships are increasingly popular for companies trying to drive sales with small and medium-sized businesses. Loyalty partners operate their own customer loyalty rewards programs, primarily rewarding their customers with points. Additionally, you can field a separate program that rewards partners for driving app downloads. With the right solutions provider, you can pass back the conversion venue type to ensure that partners receive different commission rates by device type or for in-app purchases.

Get Easy Affiliate

The ideal software already has everything and shouldn’t require you to download additional tools or plug-ins. Moreover, your software should be user-friendly with an intuitive interface. Additionally, this is a perfect opportunity to let affiliates choose whether or not they want to meet you individually. Post-Sign-up, an affiliate will get a welcome email with their referral link and temporary password. You may also write a custom welcome message, which will be displayed when affiliates check in on the affiliate dashboard.

Make contact to ensure that the person behind the email is in fact the partner you want to work with and allow to promote your brand. Affiliate marketing is a smart strategy for driving sales through creators. Creating an affiliate marketing strategy will help your eCommerce brand to reach new customers within your target audience and maximize conversions.

Onboarding Strategies to Use on New Customer Calls

Everybody’s heard of the analogies relating to getting off on the right foot first, and with new customer onboarding, this is an important analogy to appreciate. Now would be a good time to start preparing to kick off your service delivery and your approach to onboarding your new customer. To ensure that reporting is accurate and partners are equitably rewarded, brands must implement future-proofed tracking infrastructure–solutions made easily accessible by Partnerize. Content partners can range from large media-style sites to individual bloggers but focus on providing quality content to their audience, usually around more specific topics of interest.

Five proven strategies for affiliate onboarding

The plugin helps you set up a powerful affiliate system with ease and all the features that you need to run a successful affiliate program. How to make your affiliate onboarding process in WooCommerce friction-free and successful? Communicate regularly with affiliates and provide detailed feedback on your work; ask them also to voice all the pros and cons of your marketing program.

How to Automate Your Onboarding Process, According to HubSpot Service Experts

It helped build their trust with the audience keeping in mind a long-term relationship. If you want the content to drive product adoption, you need to also think about its form. Not all users will absorb information in the same way, so use a variety of forms—blog, email, video, and more—to see what sticks with different sectors of your audience.

Five proven strategies for affiliate onboarding

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